PathLensSOUTH AFRICA · CLEARER PATHS. BRIGHTER OPTIONS.
Sales and Marketing Manager
OFO Code: 122101
Last checked 7 October 2026
1. Occupation identity
- OFO code
- 122101
- Occupation
- Sales and Marketing Manager
- Classification
- OFO 2021
- Major group
- MANAGERS
- Unit group
- 1221 · Sales and Marketing Managers
Official description
Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations.
More official OFO detail
Specialisations: Business Support Manager, Business Development Manager, Key Account Manager, Insurance Sales and Marketing Manager
- Planning and organizing special sales and marketing programmes based on sales records and market assessments
- Leading and managing the activities of sales and marketing staff
- Determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns
- Establishing and directing operational and administrative procedures related to sales and marketing activities
- Overseeing the selection, training and performance of staff
- Planning and directing daily operations
- Establishing and managing budgets and controlling expenditure to ensure the efficient use of resources
- Representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums
2. Demand status
Demand evidence unavailable
No approved governed OIHD graph relationship is available on this deployment for this OFO code.
PathLens does not fall back to legacy specimen demand flags when governed evidence is unavailable.
A national demand signal is not a promise of a vacancy in your town.
3. Salary evidence
No approved governed salary observation or sourced snapshot salary record is available for this OFO code yet.
Open remuneration history & calculator →4. Quick EE check
How much might Employment Equity matter in this job context?
Answer three quick questions for a rough read. This is workforce context, not a hiring decision.
Select the employer size and your profile to get a quick read.
5. Qualification
Qualification evidence pending.
Understand NQF levels, institutions & recognition → Build my qualification pathway →6. Study funding
Check all funding options, eligibility & obligations →A funding match will only be shown once a recognised qualification or study route has been identified.
7. Industry, sector and provincial context
National occupation classification. Industry and provincial context are shown only where a separate official source supports the link.
No source-backed modern OFO↔SIC 7 industry link has been ingested for this occupation yet. PathLens does not infer one from the job title.
Browse the official South African industry classification →8. Next steps — official links
9. Decision tools
10. Sources for this page
- DHET Organising Framework for Occupations (OFO 2021) · Ingested · identity spine active
Canonical OFO identity data has been ingested and validated. 1511 occupation records are recorded in the ingest artifact. - DHET Occupations in High Demand · Validated pipeline · graph publication not confirmed
The governed OIHD pipeline is active, but a successful populated graph run is not currently confirmed on this deployment. - Critical Skills List · Monitored · occupation linkage pending
Official migration sources are monitored, but PathLens does not infer visa eligibility or occupation-level eligibility from monitoring alone. - QCTO qualifications and occupational certificates · Candidate staging ready · not published
Qualification staging and human review are implemented; no qualification↔OFO relationship is published without an explicit source identifier or governed human review. - Stats SA Quarterly Labour Force Survey · Acquisition active · no approved evidence on this deployment
Official QLFS artifact discovery is active. Dataset-specific schema, weighting, reliability and review gates remain separate; a discovered artifact or executable estimator does not itself create a public claim. - SETA Sector Skills Plans / hard-to-fill vacancy tables · Partial · explicit source links only
PathLens preserves explicit source-backed SETA/activity links where present and does not infer modern SIC relationships from occupation titles.