PathLensSOUTH AFRICA · CLEARER PATHS. BRIGHTER OPTIONS.
Marketing Practitioner
OFO Code: 243103
Last checked 7 October 2026
1. Occupation identity
- OFO code
- 243103
- Occupation
- Marketing Practitioner
- Classification
- OFO 2021
- Major group
- PROFESSIONALS
- Unit group
- 2431 · Advertising and Marketing Professionals
Official description
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
More official OFO detail
Specialisations: Business Strategy Manager, Sales Promotion Officer, Sales Coordinator, Sales Account Manager, Marketing Officer, Category Manager, Retail Advisor, Tourism Officer, Product / Programme Developer (Travel Services), Business Forecaster, Marketing Professional, Marketing Consultant, Marketing Specialist, Interactive Direct Marketing Postal Planners, Brand Manager, Product Manager
- Planning, developing and organizing advertising policies and campaigns to support sales objectives
- Analyzing data regarding consumer patterns and preferences
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Interpreting and predicting current and future consumer trends
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Writing advertising copy and media scripts, and arranging television and film production and media placement
- Researching potential demand and market characteristics for new goods and services and collecting and analyzing data and other statistical information
2. Demand status
Demand evidence unavailable
No approved governed OIHD graph relationship is available on this deployment for this OFO code.
PathLens does not fall back to legacy specimen demand flags when governed evidence is unavailable.
A national demand signal is not a promise of a vacancy in your town.
3. Salary evidence
No approved governed salary observation or sourced snapshot salary record is available for this OFO code yet.
Open remuneration history & calculator →4. Quick EE check
How much might Employment Equity matter in this job context?
Answer three quick questions for a rough read. This is workforce context, not a hiring decision.
Select the employer size and your profile to get a quick read.
5. Qualification
Qualification evidence pending.
Understand NQF levels, institutions & recognition → Build my qualification pathway →6. Study funding
Check all funding options, eligibility & obligations →A funding match will only be shown once a recognised qualification or study route has been identified.
7. Industry, sector and provincial context
National occupation classification. Industry and provincial context are shown only where a separate official source supports the link.
No source-backed modern OFO↔SIC 7 industry link has been ingested for this occupation yet. PathLens does not infer one from the job title.
Browse the official South African industry classification →8. Next steps — official links
9. Decision tools
10. Sources for this page
- DHET Organising Framework for Occupations (OFO 2021) · Ingested · identity spine active
Canonical OFO identity data has been ingested and validated. 1511 occupation records are recorded in the ingest artifact. - DHET Occupations in High Demand · Validated pipeline · graph publication not confirmed
The governed OIHD pipeline is active, but a successful populated graph run is not currently confirmed on this deployment. - Critical Skills List · Monitored · occupation linkage pending
Official migration sources are monitored, but PathLens does not infer visa eligibility or occupation-level eligibility from monitoring alone. - QCTO qualifications and occupational certificates · Candidate staging ready · not published
Qualification staging and human review are implemented; no qualification↔OFO relationship is published without an explicit source identifier or governed human review. - Stats SA Quarterly Labour Force Survey · Acquisition active · no approved evidence on this deployment
Official QLFS artifact discovery is active. Dataset-specific schema, weighting, reliability and review gates remain separate; a discovered artifact or executable estimator does not itself create a public claim. - SETA Sector Skills Plans / hard-to-fill vacancy tables · Partial · explicit source links only
PathLens preserves explicit source-backed SETA/activity links where present and does not infer modern SIC relationships from occupation titles.